A newsletter designed for the collective pursuit of greatness.

Developing a newsletter for 31,000 former collegiate and professional athletes? Just another page out of my Playbook.

The Breakdown

  • Developing “The Playbook,” a newsletter focused on enhancing leadership skills and knowledge sharing for The Post, a members-only community of former professional and NCAA athletes turned business executives.

    • Content Strategy: Developing a tailored plan and tone of voice that speaks to The Post’s four core pillars.

    • Copywriting: Creating compelling, results-driven messaging that resonated with The Post’s audience of business leaders and industry professionals.

    • 31,000 subscribers

    • 47.9% open rate

  • "Clay was wonderful to work with. I brought him on when I was Fractional CMO at The Post to manage our newsletter content. He immediately understood the strategy, tone of voice and rhythm and required very minimal oversight. It was an amazing experience!!!"

    - Amanda Goetz

    Fractional CMO, The Post

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