The worldwide leader in (fake) sports.
In 2020, I started a satirical sports newsletter that has amassed thousands of subscribers and been sponsored by the likes of Nike, Mood Gummies, BRUNT Workwear, and 1440 Media.
The Breakdown
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Developing a satirical sports newsletter to deliver sharp, hilarious takes on the game behind the game.
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End of the Bench was a full-scale brand build—from graphic design and website creation to e-commerce setup and social media content.
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1,100 free subscribers (and counting)
47% open rate (4x a week)
Nearly 1 million page views in 2024
Brand sponsorships with Nike, BRUNT Workwear, Mood Gummies, and 1440 Media.
The Shortest Sports Show
In addition to a newsletter, End of the Bench also has a weekly “Weekend Update” style show called “Short Sports,” which covers the latest sports news.
Video Series
I also created a series of different sports-related comedy segments, including satirical movie reviews of famous sports films as well as sketches from “The Side Lines.”